American girls posing with their American Girl dolls.

When Polish-born Ilona Szwarc moved to New York City in 2008, she was captivated by the world of American Girl doll.   
“I realized that, the American Girl doll design embodies contemporary cultural values. They were conceived to be anti-Barbie toys
modeled after the body of a 9-year-old. Each doll can be customized to look exactly like its owner, yet all of them really look the same.
I think there is a natural need to relate to and carve out an identity, and these dolls play an important role for girls. Girls in the U.S. 
seem to all be raised as future stars and they feel very entitled - these dolls underscore that.
The projec portraits owners who customize the American Girl doll to look like themselves.